A recent article published titled “Twitter users are more likely to impact your brand than any other social network” is a must read for every communications professional. Far too often, people disregard the power of Twitter in their communications mix because they don’t see the value in it. In my experience, this is because they are too often hung up on meaningless metrics like “follower count” and are completely oblivious to the fact that Twitter sees over 800 million searches per day. Just because someone isn’t following your account doesn’t mean they are not necessarily exposed to your message.
The article also presents some fascinating statistics. Of Twitter’s active daily users,
- 72% publish blog posts at least once a month
- 70% comment on others’ blog posts
- 61% write at least one product review a month
- 61% comment on news sites
- 56% write articles for third-party sites
- 53% post videos online
- 50% make contributions to wiki sites
- 48% share deals found through coupon forums
Twitter users are social media power users; these are the people that are going to be much more likely to help or hurt your brand; it’s wise not to ignore them. Sure, Facebook is great and 750 million active users is a sexy number, but it certainly shouldn’t dissuade you from doing a deeper investigation into Twitter as a medium of communications if you’ve avoided it in the past – you might just be surprised what you find there.
Photo by Josh Semans
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