Is it just me or does Google seem to be very anti-iPad? I understand the favoritism they show with releasing a number of exclusive or more feature-rich apps on Android phones versus iPhone, but when it comes to tablets, no Android-powered device even comes close to the iPad in usage numbers. Save for the recent Google+ app redesign that oddly hit iOS before Android, just about all of Google's mobile app efforts premier on Android before making their way to the iPhone. Google now has a fairly decent amount of iOS apps available, but oddly, more than half of them are not optimized for iPad.
Here's a list of apps that Google has released for iOS that could and should be optimized for the iPad. (Links lead to the iTunes Store listing for each app)
- Google+ (The design of the iPhone app is beautiful and would translate wonderfully on iPad)
- Blogger (One of the biggest blogging platforms on the web still isn't optimized for iPad)
- Schemer (A new(ish) app that finally made it's way on iPhone. They seemed to have a lot of potential when I met with them at SXSW this year but it appears that they're getting put on the back burner while Google focuses more on improving Google+.)
- orkut (Sure, nobody in the USA uses this, but people outside the United States own iPads!)
- Google Voice (Sure, the iPad isn't a phone, but making calls over 3G, LTE or WiFi would be really cool, as well as checking voicemails and responding to text messages.)
Aside from the apps above that exist only on iPhone, what about the Google properties that are a no-brainer for the iPad that still have yet to be released, including Google Docs / Google Drive, Google Reader, Google Play (aka "Google Music") and a native Google Calendar app. The numbers speak for themselves, and if this chart doesn't convince Google that the iPad can't and shouldn't be ignored, there's nothing that will pull their heads out of the sand.
Source: KPCB Internet Trends 2012