Many people are bashing the iPad Mini's $329 starting price and some are saying it will be a flop. These people couldn't be more wrong. The iPad Mini is not aimed at the fanboy market or Apple shareholders. It's aimed at the nearly 50 million "tweens" and teens that buy the iPod Touch and want an iPad but don't have $500+ to spend. It's aimed at the secondary market that values the portability that a smaller iPad offers them that they don't get with the standard 10" device. It's not a device that the bleeding edge Apple geeks (like myself) need to have, and that's totally fine. I'm happy with my iPad 3 that I had since day one and was subsequently made antiquated today with the release of the 4th generation iPad!
Don't let the stock price dip fool you, the iPad Mini is going to be the most desired Christmas gift this holiday season and I expect millions of these things to be sold over the next couple of months. Is $329 too much? I don't think so, especially when you look at the build quality that a device like the iPad Mini comes with compared to Android tablets. But what's even more important than build quality and the sexiness of the device? The App Store ecosystem. That's what is going to make customers pay $129 more than a $200 7" tablet.